Unlike women, men's skin has the characteristic of producing more sebum and being prone to dryness. Therefore, proper skin care is necessary. Toner in particular is an important item for balancing the moisture in the skin and preventing problems. In 2024, "recommended men's toners" that are rich in moisturizing and skin-conditioning ingredients are attracting attention. By choosing a toner that suits your skin, your skin condition will improve dramatically. Please try to find the toner that is perfect for you.
Key Takeaways
Men's skin is prone to dryness and produces more sebum, so they need a proper lotion.
Toner helps hydrate the skin and regulate the sebum balance, preventing skin problems.
Choosing a lotion that suits your skin type can dramatically improve the effectiveness of your skin care routine.
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Toner should be used immediately after washing your face, ideally twice a day, in the morning and at night.
It is important to use lotion or cream after applying lotion to lock in moisture.
Check out our ranking of recommended lotions for 2024 to find the product that's perfect for you.
Consistency is key when it comes to skin care, so it's important to choose products that you can use every day.
Why men need recommended lotions
Characteristics of men's skin and the importance of lotion
Men's skin has some unique characteristics compared to women's skin. Firstly, it secretes a lot of sebum. In fact, it is said that men produce about three times as much sebum as women. This makes the skin prone to becoming oily and clogged pores. On the other hand, the moisture content is said to be less than half that of women's skin, making it more delicate and prone to drying out.
Considering these skin characteristics, lotions play a very important role. Not only do lotions replenish the skin with the moisture it needs and prevent dryness, they can also help regulate the sebum balance. Men's lotions in particular are made to suit men's skin, and are characterized by their light feel and smooth texture. This means that even those who are concerned about stickiness can use them comfortably.
Key point : Men's skin has the contradictory characteristic of being prone to dryness yet oily. For this reason, using the right lotion can help keep your skin healthy.
The main benefits of using men's lotion
Using men's lotion provides the following benefits:
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Skin hydration <br>Lotion prevents dryness by directly providing moisture to the skin. It is particularly effective in reducing rough skin and itching caused by dryness.
Adjusting the sebum balance <br>Many men's lotions contain ingredients that suppress sebum. This helps prevent shine and clogged pores, and keeps skin looking clean.
Preventing skin problems <br>By balancing the moisture and oil content of the skin, you can prevent problems such as acne and pimples. It is especially recommended for those who are concerned about rough skin.
Building the foundation of skin care <br>Using lotion increases the penetration of the serum and emulsion you use afterwards. This increases the overall effectiveness of your skin care routine.
Men's lotion is not just "water". It is an important item that replenishes the skin's necessary ingredients and prevents skin troubles. For busy men in particular, an easy-to-use lotion is the perfect first step in skin care.
Tip : Choosing a toner that suits your skin type and concerns will make your skin care routine more effective.
How to choose the best lotion for men
When choosing a lotion, it is important to choose one that suits your skin type and concerns. Using a lotion that does not suit your skin may actually cause skin problems. Here we will explain in detail how to choose a lotion according to your skin type and concerns.
How to choose according to your skin type
Toner for dry skin
For those with dry skin, we recommend a lotion with high moisturizing power. Choose one that contains moisturizing ingredients such as hyaluronic acid and ceramide. These ingredients lock in moisture in the skin and prevent itching and rough skin caused by dryness. Dryness is particularly severe in winter, so a moisturizing lotion is ideal.
Toner for oily skin
For those with oily skin, a lotion that can control sebum production is recommended. Choosing an alcohol-free, light-textured lotion will keep your skin feeling refreshed and less sticky. We also recommend lotions that contain ingredients that prevent pores from clogging.
Toner for combination skin
If you have combination skin, choose a toner that can simultaneously treat oily areas in the T-zone and dry cheeks. Ideally, you should choose a product that balances hydration with oil-controlling properties. For example, choose a toner that is lightweight yet hydrating, which will help even out your overall complexion.
Toner for sensitive skin
If you have sensitive skin, it is important to choose a toner that is gentle on the skin. Choose a product that does not contain alcohol or fragrances and contains ingredients that are gentle on the skin. Sensitive skin is prone to reacting to external stimuli, so using a hypoallergenic toner can prevent skin irritation.
How to choose according to your skin concerns
Measures against blemishes and dullness
If you are concerned about dark spots or dullness, we recommend a lotion that contains whitening ingredients. Products containing niacinamide or vitamin C derivatives bring out the transparency of your skin and help prevent dark spots. Aim for brighter skin with daily care.
Acne Care
If you are concerned about acne, choose a lotion that contains anti-inflammatory ingredients. For example, products containing glycyrrhizinic acid or salicylic acid are effective in suppressing the inflammation that causes acne. Ingredients that prevent pores from clogging are also important.
Improves pores and greasiness
If you are concerned about large pores or oily skin, we recommend a lotion with an astringent effect. These lotions have the effect of tightening the skin, making pores less noticeable. Also, if you choose a lotion that contains ingredients that control sebum, it will help reduce shine.
Check points for ingredients and price range
When choosing a lotion, be sure to check the ingredients list carefully. It is important to check that it does not contain any ingredients that may not suit your skin. The price range is also an important point. Expensive lotions are not necessarily better. It is important to choose a product that fits your budget and that you can use continuously.
Tip : Choosing the right lotion for your skin type and skin concerns will greatly improve the effectiveness of your skin care routine. Find the "recommended lotion for men" that's perfect for you and get the skin you want!
Top 10 recommended lotions for men in 2024

We bring you the latest ranking of men's lotions for 2024. There are a variety of products to choose from depending on your skin type and concerns. Here, we will introduce the top 10 products that we particularly recommend in a ranked format. Please use this as a reference and find the lotion that's perfect for you!
1st to 5th place
No.1: Vitalism Medicinal Premium Essence Lotion
Features : A high-quality lotion that has been rated A+. It has high moisturizing power and contains medicinal ingredients that prevent rough skin.
Price : Approx. 3,000 yen (150mL)
Usability : The smooth texture is absorbed into the skin quickly. It is not sticky and is easy to use even on busy mornings.
Recommended points : Prevents acne and dryness while balancing the moisture in the skin. A versatile item that can be used all year round.
2nd place: IPSA The Time R Aqua
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Features : Highly moisturizing and effective in improving skin texture. Suitable for a wide range of skin types, from dry to combination.
Price : Approx. 4,400 yen (200mL)
Feel : Light and moisturizing. The scent is subtle, so it is recommended for those with sensitive skin.
Recommended points : Moisturizes the skin from within, giving you clear skin. Perfect for winter, when dryness is a concern.
No.3: KOSE Magnifique All-in-One Gel
Features : An all-in-one type that serves three purposes: lotion, milky lotion, and serum. Easy skin care.
Price : Approx. 2,500 yen (230mL)
Usability : It's a gel that spreads easily and is absorbed into the skin. Perfect for busy men.
Recommended points : You can complete your skin care routine without spending a lot of time. Especially recommended for those with oily or combination skin.
No.4: N organic balancing lotion
Features : A balanced formula that prevents dryness and greasiness. Contains natural ingredients.
Price : Approx. 3,800 yen (100mL)
Usage : Leaves skin feeling moisturized and soft. The scent has a relaxing effect.
Recommended points : It can help relieve stress while improving your skin condition. Ideal for those with dry or sensitive skin.
No. 5: Orbis Mr. Essence Lotion
Features : A hypoallergenic lotion developed for sensitive skin. Contains ingredients to prevent rough skin.
Price : Approx. 2,000 yen (150mL)
Usability : Light texture that blends gently into the skin. Minimal irritation, so you can use it with confidence.
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Recommended points : Recommended for those who are concerned about rough or dry skin. A price range that makes it easy to incorporate into your daily care.
6th to 10th place
No.6: Albion Medicated Skin Conditioner
Features : A medicated lotion that conditions the skin. Highly moisturizing and prevents rough skin.
Price : Approx. 5,000 yen (165mL)
Usage : It has a refreshing feel and tightens the skin. It is easy to use even in the summer.
Recommended points : Perfect for those who are concerned about pores and shininess. Especially recommended for those with oily skin.
No. 7: Reihaku Job's Tears Lotion
Features : Contains pearl barley seed extract and hyaluronic acid. Large volume and great value for money.
Price : Approx. 800 yen (1000mL)
Usage : Light texture, can be used generously on skin, leaves a refreshing finish.
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Recommended point : A cheap lotion that can be used generously every day. Recommended for beginners.
8th place: MUJI lotion for sensitive skin, highly moisturizing type
Features : A lotion made with natural water and skin-friendly ingredients. For sensitive skin.
Price : Approx. 1,200 yen (200mL)
Usability : Gentle on the skin, leaves a moist finish. No fragrance, easy to use.
Recommended points : It's inexpensive and easy to try. Perfect for those with sensitive skin or those using lotion for the first time.
9th place: Niacinamide-containing lotion
Features : Contains niacinamide, which is effective for improving wrinkles and anti-aging care.
Price : Approx. 3,500 yen (150mL)
Usage : Skin becomes plump and firm. Recommended for those who want to start anti-aging care.
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Recommended points : Ideal for those who are concerned about aging skin. Achieve youthful skin with daily care.
No. 10: Men's Biore Medicated Acne Care Lotion
Features : A medicated lotion specialized for acne care. Contains anti-inflammatory ingredients.
Price : Approx. 1,000 yen (180mL)
Feel : Leaves skin feeling clean and fresh. Ideal for those with oily skin or acne.
Recommended points : Affordable price range. Recommended for those who want to start acne prevention.
Tip : Use the rankings to choose a toner that suits your skin type and concerns. It'll make your daily skincare routine more enjoyable!
How to properly use recommended lotions for men
Using lotion correctly can greatly improve the condition of your skin. Here, we will explain the timing and frequency of use to maximize the effect, tips on how to apply it, and how to combine it with other skin care products.
When and how often to use it
The best time to use lotion is after washing your face. After washing your face, your skin is more likely to lose moisture and become dry. By using lotion at this time, you can replenish moisture to your skin and lock in the moisture.
The ideal frequency is twice a day, in the morning and at night. In the morning, use it after removing the sebum and dirt secreted during the night to protect your skin from dryness and external stimuli during the day. In the evening, use it after removing the dirt of the day to reset your skin and moisturize it thoroughly while you sleep.
Tip : Use lotion immediately after washing your face. It is important to apply it quickly before your skin dries out.
Tips on how to apply it to maximize the effect
Appropriate amount guideline
The amount of lotion you should use varies depending on the product, but a general guideline is about the size of a 500 yen coin. If you use too little, it won't spread across your entire skin, and the effect will be halved. On the other hand, if you use too much, it won't be absorbed by your skin and will end up wasted. Check the product instructions and make sure to use the appropriate amount.
Applying with your hands vs. cotton
There are two ways to apply lotion: by hand or with cotton. Understand the benefits of each method and choose the one that suits you best.
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When applying with your hands , take some lotion in the palm of your hand, warm it up with both hands, and then gently press it onto your entire face. The warmth of your hands helps the lotion to be absorbed easily into your skin, reducing friction.
When applying with cotton , soak a cotton pad with plenty of lotion and gently wipe the entire face. This method allows the lotion to penetrate the skin while removing excess sebum and dirt. However, care must be taken not to rub the skin too hard.
Tip : If you have sensitive skin, applying the product with your hands is recommended as it minimises friction and is less harsh on the skin.
Combination with other skin care products
Toner alone cannot lock in moisture in the skin. That's why it's important to use lotion or cream after toner. These items create a barrier on the surface of the skin and prevent moisture from evaporating.
In addition, by using beauty serums in combination, you can provide specialized care for your skin concerns. For example, if you are concerned about blemishes or dullness, you should use a whitening beauty serum, and if you are concerned about dryness, you should use a moisturizing beauty serum.
Dr. Inui's advice : "The order of your skincare routine is important. Replenish moisture with lotion, address your concerns with serum, and seal in your skin with emulsion or cream. By following this order, you can maximize the effectiveness of your skincare routine."
Tip : Always follow up with a moisturizer after using a toner - this will keep your skin healthy.
Using lotion correctly can make a big difference in your skin condition. By adding a few simple changes to your daily skin care routine, you can get closer to your ideal skin. Please try it out today!
Men's lotions are essential items for maintaining healthy skin. By choosing a product that suits your skin type and concerns, you can maximize the effects of your skin care. Check out the rankings and try out the lotion that catches your eye.
Tip : Consistency is key when it comes to skin care. Focus on products that are comfortable to use and can be used every day.
Daily care is important to keep your skin in good condition. Why not start making skin care a habit today and aim for the skin of your dreams?


