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FUNNY ELVES
2025
Innovation Milestone
Launched the “Confidence Factory” in July, opening our first independent R&D and manufacturing facility.
2024
Accelerated Global Growth
Annual revenue surpassed 2 billion. Marked our international debut with the launch in Japan in November.
2023
Global Expansion
Acquired a base makeup lab in New York and appointed world-leading makeup scientist Suzanne Davis as Global R&D VP.
Annual sales surpassing 1.2 billion.
2022
Innovation & Investment
Established a base makeup research center in Shanghai and completed Series A funding.
2020
Soft Matte Pressed Powder Launch
Soft Matte Pressed Powder launched in May and quickly became a bestseller, surpassing 100 million in sales.
2017
Funny Elves Founded
Funny Elves was born with a mission to challenge conventional beauty standards and create makeup for real skin.
Ongoing Commitment to Sustainability
We refuse animal testing and use biodegradable, recyclable paper materials.
Our patented refillable compact is designed to reduce unnecessary waste.
Through metal refills and recycling programs, even everyday consumption can be given a second life.
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