ブランドストーリー

We believe that the essence of FUNNY ELVES lies in the inner expression of every individual. Makeup is an inherent nature; all desires stem from within. Technological advancements cannot fill the inner dissatisfaction; hence, we create tools to satisfy the skin's evolution while exploring within, seeking a balance of self-harmony. By redefining foundation standards, we aim to become innovators that bring a new foundation experience to Asian skin.

FUNNY ELVES

Life has no standard answers, and so we yearn for more possibilities in self-creation. Following the unique nature of each individual self, standardized perfectionism is a trap. The skin is a reflection of the self; standardized formulas cannot fulfill the completeness and harmony of body and mind. The right foundation comes from each journey of inner exploration. Seek not outward, and you will find it within.

Ju YANG

FUNNY ELVES‘s brand founder graduated from a renowned art academy and simultaneously managed over ten imported brands during their studies, selecting and leading numerous cosmetics to become market bestsellers. After graduation, driven by a passion for artistic exploration, the founder spent a period in spiritual retreat crafting pottery in the world-famous porcelain capital. It was during this time that they had an epiphany and dedicated themselves to the beauty industry they love. Starting FUNNY ELVES while burdened with 8 million in debt, the brand achieved 500 million in revenue in 2022, continued to grow in 2023, and surpassed 1 billion in revenue. FUNNY ELVES has become the foundation choice for more Asians, empowering even more people along the way.